Why You Need a CRM for Your Nonprofit – and How to Choose the Best One
Okay, so the headline is a little misleading – you don’t strictly need a CRM for your nonprofit. What you do need is some kind of database management system, and it’s very possible that a CRM might be it. Hold on. Rewind.What is a CRM, anyway? The term is everywhere, everyone wants to sell you one, and lots of...